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PENNINGTONS FLASH MOB

Calling all body activists! Get ready to dance away the stigmas against plus-size women.

We’re planning an epic flash mob

in collaboration with Pretty BIG Movement and in support of Unity Charity, and we want YOU to be a part of it! Whether you’re busting a move in the crowd or cheering on your friends and family, we want you there.

Akira Armstrong,
former Beyoncé backup dancer, founder of Pretty BIG Movement and the star of our latest denim campaign is coming to Toronto to teach us how it’s done!

Here’s what you need to know:

WHEN:

September 16th at 1:00 pm ET.

WHO:

Penningtons +
Pretty BIG Movement +
Unity Charity

WHY:

To fight prejudice and increase awareness for body diversity and size acceptance. Everyone deserves to feel confident, empowered and a valuable part of their community.

WHERE:

Corner of Yonge & Eglinton at the YEC Plaza.

LEARN THE DANCE:

Akira Armstrong and The Pretty BIG Movement dance troupe will be hosting dance rehearsals in 2 Penningtons stores:

September 14th, 2017

Penningtons Brampton (150 West Drive, L6T 4P9) 9am-10am or 6pm-7pm

September 15th, 2017

Penningtons Newmarket (18025 Yonge St, L3Y 8C9) 9am-10am or 6pm-7pm

Can’t attend a dance rehearsal?
Learn the choreography here!

We’ve partnered with Unity Charity for this event. Their mission is to improve young people’s lives and to create healthier communities through the use of hip-hop art forms. This fall, Penningtons will donate $5,000 to fund one season of Unity’s community dance drop-in program, and an additional $10 per flash mob participant to help fund a 2nd season. The program is inclusive, celebrates diversity and stresses the commonality of individuals through shared experience; to help teach participants how to locate their own voices, build confidence and situate their own narrative within a broader context.
Help us reach our donation goal!

#IWONTCOMPROMISE