Often denim shopping is thought of as being exhausting, but it doesn’t have to be. We asked Penningtons staff to tell us some of their favourite and most inspiring denim stories about YOU. With so many to choose from, we had to narrow them down, here are our top picks in no particular order!
“One of our regular customers has, to this day, never forgotten one of those life changing moments she had in the fitting room one Saturday evening with one of our fashion associates. She was entering a new phase in her life and wanted a change. After walking around the store and picking a few items while bonding with the associate, she didn’t end up loving anything she took into the fitting room. We asked for her trust, before picking out an arm full of items to take the customer out of her comfort zone, including a pair of our jean leggings. Now, this customer had never worn or even tried a pair of skinnies on before. She was mistakenly convinced that she was “too old” and “didn’t have the right shape”, but she trusted the fashion associate and started trying items on. As soon as she tried the jean leggings, she was completely converted and she hasn’t looked back since. She loved the jeans; not only for how they looked and felt, but for how they made her feel when wearing them. She felt sexy and confident. She loved how they showed off her curves and no longer felt the need to hide her shape. Not only did she buy three pairs of skinny jeans that night, she tells this story every time she’s in our store while she’s in the fitting rooms, encouraging other women to love their bodies and to go out of their comfort zones.”
Dufferin Mall, Toronto ON
“My customer was having a hard time. Life was bringing her down, she had gained weight and with it she felt she was losing much of her self-worth. She desperately wanted denim but felt she was too old, too heavy and shaped too weirdly to wear any of our fits. When I asked her to try one of our universal fits in a skinny leg she told me I must be crazy because there was no way she would ever wear those ( Challenge accepted!). I told her stories of other women, and of myself, who had felt the same way about their bodies and thought a skinny leg would never suit them. I eventually was able to coax her into at least trying some denim in the fitting rooms. I brought her different fits and colors and she started to have fun. We laughed together over some of the obvious “no”s, because it is okay to not love every pair you try on. Then it happened, I passed her in the skinny leg. “Oh don’t you think you’re the sneaky one now,” she said! She came out of her room with a big grin on her face. I was about to tell her how wonderful she looked when her husband came back to see how we were doing and he took one look at her and said: “SOLD, those look amazing on you!” Oh, my heart!! She couldn’t believe his reaction! She purchased 2 pairs that day and 3 days later she returned and bought 2 more!”
Smart Centres Truro, Truro N.S.
“It might seem like the average story, but for me this customer was special. Here was her dilemma: she was a woman in search of clothes that suited her body type, but more than that she was in search of her own style: something in between comfortable and chic, discreet yet elegant, for everyday but also unique. She described her body type as triangular, smaller on top and curvier at the hips. She was very timid when she entered the store, wearing all black loose clothing. This was her first time in Penningtons, but she was so discouraged when it came to shopping that she didn’t think there could be anything stylish for her body type. Knowing little about the store, she walked in, looked around and was about to head out when one of our sales associates approached her. After just minutes of discussing with the associate, her mood totally changed and she really opened up about her struggles with finding clothes that fit her style and body. She tried on d/C Jeans in a bunch of different fits and legs to find her dream pair, which she never expected. She was there for 4 hours trying on all different outfits and styles! It’s really amazing what the right in-store experience can do for a person, and you never know whose life you might change.”
Centre Commercial Hull, Gatineau QC