We are excited to announce the video debut of mblm in our FIRST EVER commercial! Available online and primetime—during some of TV hottest shows—it’s a game-changing moment for a brand that’s taken the fashion world by storm since it launched in September 2013.
mblm marks a radical shift for Penningtons, attracting young, edgy and trend-setting women with a mix of right off the runway trends and classic rock n’ roll glam for a look that’s all about attitude.
The new video builds on the strengths of past collections and takes the spirit of denim culture to another level, with a bold new style and sound made to rock your curves!
Experience total fashion freedom and check out the video online in our dynamic mblm web-environment. See it on TV during the commercial breaks of some of your favourite shows: Scandal, Grey’s Anatomy, Mike & Molly etc…
No matter how you tune in, you can be sure that when you catch a glimpse of the new mblm video, you won’t want to look away!